Lee will lead the consumer banking and wealth management businesses across Hong Kong SAR and Macau SAR, the firm said in a statement. She will report to Phang Lah Hwa, regional head, global consumer financial services at OCBC and Wang Ke, head of greater China and CEO at OCBC Hong Kong. 

Lee, who has more than 25 years of banking and wealth management experience, was recently the alternate chief executive of Citibank (Hong Kong) and the head of Hong Kong Citigold and cards and unsecured lending sales. She began her banking career at Citibank Singapore, where she helped drive the marketing initiatives for investment products that grew the business of its offshore affluent segment. Lee was then promoted to head the wealth management business for retail banking in Hong Kong where she contributed to growth in wealth management business in mainland China, the firm added.  

Lee also delivered overall strategy and growth in wealth management, insurance, mortgage, segment management, branch sales and distribution and branch operation. She has a strong background in marketing and driving innovative digital transformation, evolving the retail transactional businesses into a largely digitally-served platform. Her work experience in Hong Kong, Singapore and mainland China makes her the ideal candidate to lead the OCBC consumer business, the bank continued. 

Lee’s track record in consumer banking and wealth management will be invaluable to realising OCBC’s corporate goal of capturing the rising wealth flows between Greater China and ASEAN, the firm said.  

“OCBC’s comprehensive ASEAN-Greater China presence, complemented by the strategic twin hub proposition of Singapore and Hong Kong, is becoming more compelling in today’s volatile and complex financial landscape,” Ke said. “Having developed a robust digital strategy to transform the retail business, I look forward to her working closely with the team to drive OCBC Hong Kong’s digital transformation.” 

OCBC is the longest established Singapore bank, formed in 1932 from the merger of three local banks. It offers an array of commercial banking, specialist financial and wealth management services, ranging from consumer, corporate, investment, private and transaction banking to treasury, insurance, asset management and stockbroking services.  

OCBC’s private banking services are provided by its wholly-owned subsidiary Bank of Singapore, which operates on an open-architecture product platform to source products to meet its clients’ goals. The group’s key markets are Singapore, Malaysia, Indonesia and Greater China.